Don't
let the name fool you. Cash Money Records' latest
superstar Juvenile, is a hot rapper with more
than ten years experience of ripping shows, dropping
cold-as-ice lyrics and laying it down for
"Uptown" New Orleans. "Juvenile is
a name I got when I was young and thugging,"
explains 23-year-old Terius Gray.
Juvenile
hails from the infamous New Orleans Uptown region and
was reared in the Magnolia projects. Like some other
housing projects, the Magnolia projects have a serious
reputation for being rowdy and wild. It's a place where
few children survive unscathed by the horrendous poverty
that grips many of the residents there. But not Juve.
Like the elders of old, he kept his eyes on the prize -
his dream of being a rap star. "I had my
struggles," says a solemn Juvenile when
asked about life in the "wild" Magnolia.
"My pops went AWOL on me when I was four, so I had
my struggles and I had peer pressure, but I didn't let
things get to me. I always stayed focused on what I was
trying to do."
Rapping
since the age of ten, Juvenile formed a group
called the UTP, a name that he has tattooed on his
stomach in honor of his old Uptown crew, many of whom
are either dead or locked up. "UTP was like a
coalition for Uptown rappers." Through his rap
activity, Juvenile became instrumental in helping
shape New Orleans' hip hop scene. However, by the
mid-90's, Juvenile's career took a turn for the
worst.
Resisting
the lure of fast money and cars, he took on a series of
odd jobs in between writing and doing shows whenever he
could. His luck changed when he met Ronald "Suga
Slim" Williams and his brother Brian
"Baby" Williams, owners of Cash Money Records.
On the way to work, he auditioned for them on the spot.
Although the brothers liked what they heard, they didn't
have a spot on their roster for new artists. They gave
him a card and told him to check with them later. Juvenile
showed up the next day, and the day after, and the day
after, and the day after that. In fact, he started
hanging around the studio so much that the label finally
gave him a shot and released Juvenile's debut
album titled Solja Rag. Instantly, Solja
Rag became an underground smash, selling close
to 200,000 copies in the Southern region alone. It also
helped to set the stage for Juvenile's new group,
The Hot Boys, whose debut LP Get It How You Live
sold nearly 400,000 copies and landed in the #25 spot on
the Billboard charts.
Now, Juvenile
returns with his sophomore solo CD 400 Degreez,
which will definitely prove to be Cash Money's hottest
release yet. Just listen to the sizzling lead single
"HA," with its rapid-fire rhythm, spacey
keyboard and Juvenile's endless aggression on the
mic. Everyone is sure to get caught up in the high
energy of "Welcome To Magnolia" with it's
bouncing organ chords and tight rhythms built around a
70's rim shot, or the spine-chilling tracks "My
Nine Is Gonna Die With Me" and "Back Dat Azz
Up." On "Run For It," you can feel the
hunger in Juvenile's voice and the heat coming
from producer Mannie Fresh's tracks.
Why 400
Degreez? Let Juvenile explain. "The
area I come from, they call it the 'hot block; when the
police come, they draw heat.' And I'm a hot boy so that 400
Degreez was perfect because that is the boiling
point." Besides, given the amount of bubbling bass
lines, steamy rhythms and scorching lyrical content that
this CD packs, the album couldn't be called anything
else.
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